Society and the greater King James Group took home several gold and silver accolades at the recent Midas Awards for our campaign work on Santam and Sanlam. Here are the categories that scooped the heavy metal:
One Rand Family (Sanlam):
- Gold – Financial Services
- Gold – Integrated
- Gold – Public Relations
- Gold – Non-Broadcast Video
- Silver – Music: Original Content or Integration
- Silver – Financial Services
One-of-a-Kind TV (Santam):
One-of-a-Kind Integrated Campaign (Santam):
Santam App (Santam):
- Silver – Apps
- Silver – Mobile/Cellular/Hand-Held Device
The One Rand Man campaign for Sanlam picked up a Bronze Lion in Branded Content and two other finalist positions. The campaign launched a year ago today and has been one of Sanlam’s most successful brand campaigns to date. Also worth noting that this was one of the few digitally-led pieces to win internationally from South Africa.
Congrats to everyone across the King James Group that worked on this.
The One Rand Man campaign for Sanlam has been announced as a finalist in the The Shorty Awards – recognising the best work in social media over the last year. Very few campaigns make the list so we’re honoured to be among some of the top social media agencies in the world in making it. You can check out the Financial Services finalists here.
Society is having a growth spurt and we’re looking to hire some new creatives. We have openings for a Senior Copywriter and Senior Designer as well as a Junior – Mid-level Designer and a Copywriter. Although we specialise in social media we are looking for creatives with integrated marketing experience.
The King James Group had a great year at The Bookmarks, converting around 50% of our finalists into winners and taking home 9 awards in total. This makes us the second most awarded agency as a group (and Society also individually ranked 5th).
Big winners included the Sanlam’s One Rand Man (2 Golds in Branded Content and Integrated) and Johnnie Walker Meet Your Match (3 Craft silvers and a Bronze for Microsites). Our Santam campaign “Through the eyes of a child” also picked up a Silver in Branded Content and MWEB’s Dinnercam picked up a Bronze for digital installations.
All of the awards involved a number of agencies in the group (including our sister agencies Atmosphere and Punk) which illustrates the power of having discipline specialists all working together under one roof.
Special thanks to our collaborators Narrative Truth (on the Santam award) and ThingKing (for MWEB).
For a full winners list look here.
Society picked up some good wins at the Midas Awards along side our partners in the King James Group.
One Rand Man (Sanlam):
- Gold Social Media
- Gold Online Advertising
- Gold Financial Services
- Gold PR
- Gold Integrated
Through The Eyes Of A Child (Santam):
Society alongside our partners in the King James Group picked up a few Ad Of The Month wins from the Creative Circle
- One Rand Man (Sanlam) won 1st place in Digital and 3rd place in Experiential
- Meet Your Match (Johnnie Walker) won 1st place in experiential
We’ve just launched our first interactive YouTube video for Santam. Using data about key claims we’ve created a narrated tour around a South African home, pointing out issues such as where to place security beams, fire safety advice and avoiding water damage to your roof. We’ve used YouTube’s annotations tool to create clickable choices of areas to explore. According to YouTube this is one of the first local projects able to use interactive features in their true view ads. For the best experience you’ll need to watch on a desktop (or other device where annotations are visible).
We’re delighted to hear that the One Rand Man, a project we ran with our partners in the King James Group has picked up a number of awards at the African Cristal Awards in Morocco. As well as a Grand Prix for social media the campaign also won a Cristal (Gold basically) for Integrate Campaigns and Media.
Society had a good weekend at the Loeries taking home a number of awards. The final tally included:
A Silver Loerie for Interactive tools for Johnnie Walker King of Flavour.
A Silver Loerie for Integrated Digital campaigns (alongside our partners in King James and Punk) also for Johnnie Walker King of Flavour.
A Silver Loerie for PR for Santam Through A Child’s Eyes (alongside our partners in Atmosphere and King James Group).
A Bronze Loerie for Online Film for Santam Through A Child’s Eyes.
A big thanks also to our collaborators ThingKing (on the interactive tool for Johnnie Walker) and Narrative Truth (who shot the film for Santam).