The MWEB #dinnercam goes global (and annoys the hell out of some US foodie bloggers)

The MWEB #dinnercam is a (firmly tongue-in-cheek) project designed to start a debate about on how WiFi and the web are changing everyday life in public spaces. It is the world’s first portable photo studio for restaurant meals. Since launching the #dinnercam has picked up some great global coverage including Time.comSpringwise,  Fox NewsTrend HunterDesign Taxi,  PSFK , New York Daily News The Daily Dot as well as etv evening news and Cape Talk.

We partnered MWEB with El Burro to introduce the public to #dinnercam. Unfortunately (or fortunately for some angry US foodie bloggers) we have no plans to make this commercially available despite a few requests.

The campaign was designed to draw attention to MWEB’s Uncapped WiFi offering and was created in collaboration with Thingking and Atmosphere




Sanlam social media

Sanlam re-brand on social media

We’ve been working with Sanlam, one of South Africa’s leading financial services companies, behind-the-scenes for a few months on a revised social media strategy. With the launch of the brand re-fresh last week we have also launched a new look and fresh approach for social media across the group.

A new Facebook page will be purely consumer focussed – with the aim of helping South Africans understand personal finance and make the most of their wealth. All major consumer focused campaigns will now run from this page.

The LinkedIn presence has been revamped and will now have regular content for those involved or commenting on Sanlam and the financial services industry. Twitter, which we have already been running for a few months, will continue to focus on primarily a media and industry audience.

There will also be a regular programme of content on Sanlam’s YouTube channel (you can also watch the first TV ad with the new positioning there).

There are also a number of campaigns with a strong social media focus launching in the near future (watch this space).




the office

We’re hiring: we have an opening for a Brand Journalist / copywriter

Due to a recent growth spurt we have an opening for a brand journalist / copywriter. What’s with the fancy pants “brand journalist” job title you might ask? Well most of our work is closer to editorial than it is advertising: we challenge, dig, and coax out interesting stories from our clients. We help insurance brands talk about how to help people keep their family safer; we help hire car companies behave more like travel publications and persuade tech companies to stop talking so much about technology and start talking about human beings instead. You might end up working on social media posts, blog articles, Pinterest boards, videos, infographics or something a lot more peculiar.

We’re a fast growing, creative and fun team within the King James Group. If all that sounds appealing then get in touch with a portfolio and CV. You can contact dan (at)

But here is the official spec:


Fancy a new job as an Account Manager instead of going back to that dreary old agency?

We’re on the look out for a new Account Manager to join our team. Society is one of the fastest growing social media agencies in South Africa (and part of the King James Group which we assume needs no introduction).

This is not a position where you just smile at clients and shuffle job bags around – we’re looking for an entrepreneurial, strategically-minded person that can have a real impact on the clients they work for.

If you’d like to apply send a covering letter and CV to kelly(at) telling us about your social media experience and why you’re perfect for the role.

Here is the official stuff:

Santam Fright Night

We we’re involved in the social media elements of this campaign for Santam last Halloween.

Johnnie Walker Platinum Launch

Case study for our recent 1 Bottle, Bottle Store campaign for Johnnie Walker South Africa. An integrated campaign involving a number of agencies within the King James Group.

Steri Stumpie turns 50,000 fans on FB

Steri Stumpie turns 50,000 fans on Facebook

To celebrate Steri Stumpie passing the 50,000 fans milestone on Facebook we turned some of our favourite posts from fans into cupcakes. To make it even more awesome we baked the cakes with Steri Stumpie instead of milk. The cupcakes were delivered to the fans that sent us the posts and other friends of the brand. The team may have had one or two as well…

Santam Halloween Activation

To save Santam’s clients from “nasty surprises” during Halloween we teamed up with King James to launch a once-off service. During the evening’s horror movies the team live tweeted spoilers to the frights using a #scarybits hashtag. As part of the evening’s content we also spoofed some paranormal activity in Santam’s head office. For more read this

Steri Stumpie Dead Drop Flavour Launch

We invited some of fans, blogger friends and a few random strangers to test the new Steri Stumpie Vanilla flavour. All we told them was to meet us at a particular park bench at a specific time. This is how we proved that Vanilla is a bit more interesting than you might think…