Earned Media course at Red & Yellow

Earned Media course at Red & Yellow

Society recently ran a three day course at Red & Yellow on Earned Media, both in it’s social media form and through PR (thanks to some contributions from our friends in Atmosphere). The course culminated in a live project in which the students had to encourage Capetonians to make more use of their city.

We were pretty inspired by some of the responses: a movement to get people to go into the sea in Speedos; a discount for cyclists in local shops and getting local entrepreneurs to talk about why people should move from joburg work in the city, stand out as some of the highlights. Special mention has to go to Team Speedo who got their project onto DJ Fresh’s show. Looking forward to next year already!

Johnnie Walker Platinum Label launch

Johnnie Walker Platinum Label launch

In collaboration with King James RSVP and Punk we recently launched the new Johnnie Walker Platinum Label blend with a 1 bottle, Liquor Store in Melrose Arch. The store was mirrored with an online version on Facebook and a microsite. The purpose for both was to tell the story of the blend and allow consumers bid for the very first Collector’s Edition bottle to enter the country.

Our role was to engage consumers via the brands Facebook page and a supporting social media ad campaign. The activity to date has substantially grown the brands community (a rise of 16,000+ fans) and engaged 25,000+ people (through comments, likes and shares). There was also 1359 bids (way beyond expectations). The bids are still being verified but it does look like a substantial amount of money has been raised for South Africans Against Drunk Driving.

Steri Stumpie 1 Litre Launch

We picked up a Bronze for Direct Marketing at our first Loerie Awards. Weirdly enough it was for a piece of offline activity targeting bloggers / influencers to tell them about the launch of the new 1 litre Steri Stumpie. A big part of our philosophy is you have to do things in the real world to create things to talk about online so very happy this piece of work picked up something.

Capitec Swap Shop

We’re currently working on a project for Capitec Bank with our sister agency Atmosphere. Building on the success of last year’s Swapping Mall we’re launching a SwapShop at Rocking the Daisies. To promote we’ll be running pre-swaps online as well as livetweeting during the event. Follow the campaign on Twitter for more.

kulula tenth birthday campaign

Our tenth birthday campaign for kulula.com.

Plascon Art From Mess

A case study of our Art from Mess project for Plascon.

kulula’s official ridiculously posh new boeing launch

This is a project we worked on for kulula.com alongside a number of other King James Group companies. The original brief was to throw a VIP launch party for the new Boeing 737 800. This is what we did instead…

The Society team, as well as being involved in the concept, provided live social media coverage throughout the day (at least while the plane was on the ground).