Lauren Beukes, Metro, Police, City, Cape Town, novelist, ride along, Society, King James

Lauren Beukes Live Tweets with Cape Town Metro Police on behalf of The City of Cape Town

There’s rarely an opportunity to walk up to a police officer and ask them the questions you’d really like to ask. For whatever reasons, there is an increasing feeling of “us and them” between the community and the police officers who work within them.

Highly acclaimed South African author, Lauren Beukes (author of Moxyland and The Shining Girls) together with The City of Cape Town, live-tweeted 4 ride-alongs with 4 different Metro Police officers over 4 weeks. Lauren’s tweets told the officers’s side of the story, how Cape Town Metro Police fit into the bigger crime prevention picture, and who these police officers are as people.

The purpose of the campaign was to show that Cape Town Metro Police are real people. They grew up on the streets of Cape Town and they are the ones best suited to protecting them.

The police officers ranged in rank from constable to senior superintendent, across a variety of ages, genders and experience.

Constable Busisiwe Yedwa was one of the police officers to take Lauren on a ride-along through the streets of Hanover Park and surrounds. What started as a typical patrol shift soon turned into an incredible story about life as a female police officer, earning respect, dealing with gang shoot-outs and the prevention of substance abuse.

The campaign launched on the 1st of February and continued till early March. Find all 4 of the ride-along stories here.

Constable Caswell Julies was the final police officer to feature in the ride-alongs.

Rimmel London SA on Snapchat

Rimmel London Snaps Up SA Fashion Week

Rimmel London SA teamed up with South Africa’s most successful YouTuber, Theodora Lee, and her bestie, Saxony, to bring SA Fashion Week to fashionistas across the country via Snapchat.

Snapchat is the next up-and-coming social media app. It is a video messaging application, that’s popular amongst teens and young adults, allowing users to instantly publish what they are doing, and viewers to watch content in real time. Its appeal lies in its candour. Snapchat revolves around real-time rather than curated content. The instant ‘rapid fire’ visuals keep viewers glued to their screens.

Brands and marketers have started to take notice of it, especially in the fashion industry, but no one has used it to its full advantage locally until now. Enter Rimmel London SA; the first brand in South Africa to live snap SA Fashion Week 2015.

All action took place on their Snapchat account: RimmelLondonSA, where followers could go on the glamorous adventure with the girls. Theo and Saxony also had exclusive access to the invitation-only Gert-Johan Coetzee show, and before the show, they revealed his highly anticipated Rimmel London inspired dress (before it hit the catwalk!)

Follow Rimmel London SA on Facebook, Twitter and Instagram.

FutureFWD, glacier by sanlam, retirement, finance, campaign

Glacier by Sanlam – #FutureFWD

“If you could get a glimpse of retirement, would you change your plan?”

Retirement and long-term savings are a bit of a grudge topic, which can make it hard for financial institutions to debunk the misconceptions. Asking someone to save money for their future is like asking them to give money away to a stranger.

For our new Glacier by Sanlam campaign we paired 3 inspiring retirees with 3 young South Africans to show what retirement is really like: fun, interesting and challenging.

3 young South Africans. 3 inspiring retirees. 1 month to discover the highs and lows of real retirement. Meet the faces…

Posted by FUTUREFWD on Tuesday, September 29, 2015

 

Our 3 young South Africans provide a ‘behinds the scenes’ look at retirement that we repurpose on the FutureFWD social pages.

Candice, Bresler, Michael, Olivier, Woolworths, retirement, finance, glacier, sanlam
Thoban, Jappie, mobile, media, mob, glacier, sanlam, finance, retirement

“I first met Sarah on Saturday morning at 15 On Orange Hotel for the Vintage with Love sale. We instantly got stuck into…

Posted by FUTUREFWD on Monday, October 5, 2015

 

Follow each unique FutureFWD story on Facebook, Twitter and Glacier by Sanlam website or through the eyes of Candice, Bailey and Thoban.

Thoban Jappie, Music Producer and Mobile Media Mob Co-Founder
Instagram | Twitter

Thoban Jappie, Sanlam, Glacier, retirement, lifestyle, photographer

Bailey Schneider, Radio Personality
Instagram| Twitter (blog) | Twitter (Personal) | Blog

Bailey, Schneider, vanilla, blonde, blogger, glacier, sanlam, retirement, finance

Candice Bresler, Content Developer
Instagram | Twitter | Blog

Candice, Bresler, blogger, a gorgeous life, glacier, sanlam, retirement, finance

Sanlam One Rand Family – Social Media Case Study

 

The challenge

Online banking, SnapScan, credit cards, etc., have disconnected us from our money. South African’s are some of the worst savers in the world, with household debt averaging 75% of their tax income.

Last year, we followed the trials and tribulations of the One Rand Man who lived out the month using only R1 coins. When National Savings month rolled around this year, Sanlam wanted to launch an even more ambitious financial education initiative to make people more conscious of their spending habits. Enter the One Rand Family.

The idea

What if an average South African family was to be given the entire household’s monthly income in R1 coins? No online banking or access to credit cards and overdrafts. Just like the One Rand Man, they were tasked with surviving the month on only these coins and we wanted to use our social channels to tell the day to day stories that would make our audience think twice about their own spending habits.

While this was an integrated campaign, this case study focuses on how we used social media to spread the message of awareness and relate to the different members of the family.

How did we do it?

“From payday to paying bills, from curbing emotional spending to forecasting as a family, [we shared] the sometimes hilarious, sometimes painful reality of budgeting with only R1 coins.”

We beamed the Sanlam Wealthsmiths philosophy directly into all South African homes on e.tv and YouTube, driving the message further through social media and weekly episodes. On Instagram, Facebook and Twitter, we raised questions about budgeting and family finance that sparked discussion and engagement. Some of these discussions even led to a few seeking financial advice from Sanlam’s experts.

The typical bridewealth payment in KwaZulu-Natal is 11 cows for ilobolo but the price of each cow can vary considerably….

Posted by Sanlam on Wednesday, July 22, 2015

 

Content was tailored for each platform; Facebook focused on expert’s insights, Instagram provided additional content showing the family’s perspective, and Twitter covered news around the One Rand Family.

The insight

Scare tactics to address the issue of saving aren’t effective. We wanted to engage the audience in a realistic and authentic way by sharing the family’s laughs and head-scratching moments. Our social audience was able to connect, and empathise with, the moments and challenges the different family members faced. With reality TV and documentaries being staples of any TV schedule, combining the two online helped address the topic of saving in an engaging and educational way. Adding to that, we found innovative ways beyond Rands and cents to display their spending habits on social media, e.g. ThinkLink.

The response we got from our social audience proved that the message and learnings we shared went beyond the four walls of the One Rand Families home. We left SA with a motivating example of smart money management, underpinned by Sanlam’s values.

Sanlam, facebook, engagement, responses, one rand man, one rand family, savings, social media, campaign

Sanlam, facebook, engagement, responses, one rand man, one rand family, savings, social media, campaign

Sanlam Risk – Life Moments

“There are moments in life when everything changes. When the path you’re on, presents a detour.” 

Sanlam’s range of personal and family insurance is known as Matrix Cover, and we wanted to convey its benefits without having to resort to cold “finance speak”.

Dry statistics, numbers and industry lingo can disconnect people from the topic of insurance and financial planning. By telling the compelling, authentic stories of those who are affected by the choices they made when faced with a detour in life, we aimed to turn those lessons into something our audience could relate to.

Ayanda’s story is the first in a series that recounts the moment when life changed in such a way that it had a significant financial and emotional impact. Each episode invokes an emotive and contemplative response, allowing our audience to reflect on their current circumstances.

Look out for the next story to go live soon.

Follow Sanlam on Facebook and YouTube.

The campaign will run until December.

CannesBronze

One Rand Man wins at the Cannes Lions

The One Rand Man campaign for Sanlam picked up a Bronze Lion in Branded Content  and two other finalist positions. The campaign launched a year ago today and has been one of Sanlam’s most successful brand campaigns to date. Also worth noting that this was one of the few digitally-led pieces to win internationally from South Africa.

Congrats to everyone across the King James Group that worked on this.

 

Someone in Cape Town

This is a recent anti-drugs campaign produced for the City of Cape Town targeting younger drug users.

The true story of a now recovered drug addict is told through daily Facebook posts, a YouTube Vlog and a Tumblr page documenting the recovery process in a city run programme. We used actors to recreate the story to protect the identities of those involved.

From the start we had an amazing and sometimes deeply moving response as young people in Cape Town followed the story and started to share their own.

The #walkerwager for Johnnie Walker

Last year Johnnie Walker globally launched this film featuring Jude Law. The King James Group was asked to put together a local follow-up using the Walker Wager theme.

The result was a challenge between Formula 1 legend Mika Häkkinen and local driving hero Gugu Zulu. The wager was that Gugu could not train a completely unexperienced driver to match Mika’s lap time at Kyalami.

The challenge has unfolded in a series of YouTube episodes and posts across the brand’s social media channels.

You can follow the full project here http://www.walkerwager.co.za/

Also follow Johnnie Walker on Facebook and Twitter.

New video from the 1001 days project for Santam

This is the latest video from our 1001 days project for Santam’s SME social channels. Over the last few months we’ve been profiling businesses that have made it past 1000 days in business (statistically most local startups will fail by this point so there is a lot to learn from the few that make it).

You can view more from this project on the Santam blog www.santam.co.za/posts/business-advice/

New Balance Fresh Foam Zante #RooftopRun

The Challenge

New Balance sought to launch the Fresh Foam Zante in a different and disruptive way. Society was tasked with building a solid social community, getting Fresh Foam Zante noticed, and driving traffic into key retail partners on the release of the product on 18December 2014.

How did we do it?

Society started the conversation using #RooftopRun and #FreshFoamZante – two hashtags deployed in an authentic way. These became the golden thread throughout the entire campaign. In order to turn running on its head, we created a unique experience. We invited influencers to an exclusive run on top of the tallest building in Africa, the Carlton Centre. We later opened it up to the public, sending invitations to various consumers who shared an interest. Punk created a mobile website, accessible through Android NFC touch technology. Our goal was to give consumers more information on the Fresh Foam Zante at the point of decision, in store.