The MWEB #dinnercam is a (firmly tongue-in-cheek) project designed to start a debate about on how WiFi and the web are changing everyday life in public spaces. It is the world’s first portable photo studio for restaurant meals. Since launching the #dinnercam has picked up some great global coverage including Time.com, Springwise, Fox News, Trend Hunter, Design Taxi, PSFK , New York Daily News , The Daily Dot as well as etv evening news and Cape Talk.
We partnered MWEB with El Burro to introduce the public to #dinnercam. Unfortunately (or fortunately for some angry US foodie bloggers) we have no plans to make this commercially available despite a few requests.
The campaign was designed to draw attention to MWEB’s Uncapped WiFi offering and was created in collaboration with Thingking and Atmosphere
Our latest project for MWEB is a “smart couch” that allows football fans to send pre-programmed tweets without taking their eyes off the game.
The user simply needs to log in to the couch with their Twitter details, pick a cushion with the right sentiment for their emotion, and throw it in the air. A tweet is then sent automatically. If your team happens to win, you just need to activate what we’re calling “Cruise Control” by jumping up and down on the couch.
The #MWEBTweetSeat is part of an ongoing project to explore how the web and WiFi access is transforming our experience of public spaces and social connections.
ThingKing did the production and Atmosphere partnered with us on the PR.
We’ve been working with Sanlam, one of South Africa’s leading financial services companies, behind-the-scenes for a few months on a revised social media strategy. With the launch of the brand re-fresh last week we have also launched a new look and fresh approach for social media across the group.
A new Facebook page will be purely consumer focussed – with the aim of helping South Africans understand personal finance and make the most of their wealth. All major consumer focused campaigns will now run from this page.
The LinkedIn presence has been revamped and will now have regular content for those involved or commenting on Sanlam and the financial services industry. Twitter, which we have already been running for a few months, will continue to focus on primarily a media and industry audience.
There will also be a regular programme of content on Sanlam’s YouTube channel (you can also watch the first TV ad with the new positioning there).
There are also a number of campaigns with a strong social media focus launching in the near future (watch this space).
We’ve just launched the latest installment of Santam’s ongoing Be Safe Out There campaign. The objective is to persuade the public to reduce risky behavior by changing their perspectives on everyday risks. In this case we want adults (and in particular parents) to look at some of their unconscious habits from a child’s perspective.
The campaign includes a survey of 7-12 year olds on awareness of risk; a microsite and a short film for YouTube which proves just how much influence we have over our children. The activity is supported with extensive social media content and ads and a PR campaign. A number of King James Group companies were involved in putting this together including Atmosphere and Punk.
You can also check out our ongoing work for Santam on Facebook and Twitter.
As part of the Meet Your Match campaign for Johnnie Walker we created an interactive flavour profiler for media and blogger briefings. The briefing is led by a whisky expert that guides them through a series of tastes, aromas and sounds to help pick the perfect Johnnie Walker blend. Choices are tracked via sensors in the Profiler and the final choice is displayed with the press of a button at the end of the experience.
It’s picking up some great press and social media coverage:
Food Blog Cape Town
As part of our work for Santam’s small business channels we’ve produced six short videos of advice for South African entrepreneurs. Each video focuses on one key question to one of the experts that attended the recent Small Business Growth Conference in Cape Town. We also produced a series of promoted posts and tweets to share the content (alongside a small Youtube campaign).
You can see the full playlist here.
Also follow Santam for business on Facebook, Twitter and on the Santam blog.
We’ve recently started working with the City of Cape Town and our first campaign aims to tackle substance abuse and raise awareness of what the city is doing to try and combat it. In the first phase of the campaign we persuaded several well known Capetonians to tweet “I have a drug problem” + their experience of drug abuse in the city and how it has affected them. The message is we all are indirectly affected by drug abuse even if we don’t use drugs ourselves.
In phase 2 of the campaign we have been profiling some of the amazing people involved in dealing with the issues and allowing them to share their stories. We’re using Facebook promoted posts and Mxit to share the campaign.
Here is one of the stories.
This is part of a wider campaign developed by our partners in King James (if you’re in the city you can’t miss it).
This is the first content we’ve produced for MWEB’s social media channels. To support the launch of their new Fon-enabled routers and Uncapped WiFi (the video will explain) we asked two local entrepreneurs to try out the service. We worked with Narrative Truth on the video. We’re using Youtube ads and Facebook promoted posts to distribute this (as well as CRM and MWEB social channels)
Last year we launched Burger King in Cape Town (which turned into one of the biggest local brand stories of the year on social media) to start this year we’re launching Jo’burg. To get the word out 2000 coded ads have been placed around Jo’burg, both physically and digitally (via banner ads, Facebook posts, Pinterest, Instagram and some friendly bloggers). The first person to take a Selfie with an ad wins a free Whopper on launch day. The response has been immense, in fact it’s been so busy we’ve had to bring in 3 additional community managers just to deal with the amount of conversation around the launch and campaign.
The launch is another great example of how almost all of the King James Group companies have come together to create a seamlessly integrated campaign.
We’ve recently launched a new campaign for Santam’s SME focussed social media channels. We brought together three entrepreneurs, a psychologist and radio presenter Aden Thomas for a series of discussions about the challenges faced by business owners in South Africa.
The result is a series of audio downloads, quotes and illustrations which share their experiences and more importantly the learnings they can pass on to other business owners. Have a listen.
You can also visit:
Santam for business on Facebook
@santamforbiz on Twitter