We’ve recently launched a new look for Steri Stumpie’s social media channels. Our design challenge was that we get a ton of great fan generated content but the page starts to look a bit disparate if we use too much of it. To overcome this we’ve created a set of virtual stickers that can be used over the fan content. We think its working quite nicely so far (and engagement is looking good).
Check it out on the Steri Stumpie’s Facebook page.
Earlier this year we handled the social media launch of Burger King in South Africa. Check out our latest case study video to see what went down.
We’ve just launched a new campaign for Steri Stumpie to hunt for a fan to go and conduct a “rigourous scientific study” of the awesomeness of 3 of South Africa’s top music festivals. Through nominations on a Facebook app we will pick a winner to be sent to the festivals and report back to the Steri Stumpie community on their exploits.
Social media for an insurance brand isn’t easy – they are not something consumers are naturally drawn to follow. However our strategy for Santam has been to mine the data within the company for useful insights to share. By being genuinely useful we are creating some great engagement and positive comments.
One of the interesting discoveries was that certain days of the week are statistically more risky than others (and apparently Wednesday has the least risk). During the 6 week campaign we have been releasing content which explains the risks associated with each day and using external experts to share advice on how to minimise and deal with them. We have used both Facebook and Twitter ads to support the content.
For all of the video content visit Santam’s Youtube channel.
You’ll also find them on Facebook, Twitter, Pinterest and Google+.
Earlier in the year we ran the social media campaign to launch Burger King in South Africa. A challenge considering the many competitors already well established in the country. But perhaps our biggest challenge was that during launch week we were competing with both Justin Bieber and Bon Jovi for coverage in the two days leading up to doors opening. So we set out to position Burger King as the biggest of the 3 international celebs in town that week through a series of stunts, regular posts and media encounters.
The results were incredible with millions of posts dominating South African social media channels over launch week. The community management team worked pretty much 24/7 answering around 20 000 queries on Facebook and Twitter in a month.
We we’re involved in the social media elements of this campaign for Santam last Halloween.
Case study for our recent 1 Bottle, Bottle Store campaign for Johnnie Walker South Africa. An integrated campaign involving a number of agencies within the King James Group.
To celebrate Steri Stumpie passing the 50,000 fans milestone on Facebook we turned some of our favourite posts from fans into cupcakes. To make it even more awesome we baked the cakes with Steri Stumpie instead of milk. The cupcakes were delivered to the fans that sent us the posts and other friends of the brand. The team may have had one or two as well…
We’ve just launched a new Facebook app for Europcar South Africa in partnership with our sister agency Punk. The app is designed to help travellers find cool places to visit along the roads of South Africa and to share their own suggestions. We’ll also be using it to pull content to share across their social media channels.
You’ll find the Road Tripper app here.