Santam Halloween Activation

To save Santam’s clients from “nasty surprises” during Halloween we teamed up with King James to launch a once-off service. During the evening’s horror movies the team live tweeted spoilers to the frights using a #scarybits hashtag. As part of the evening’s content we also spoofed some paranormal activity in Santam’s head office. For more read this

Steri Stumpie Dead Drop Flavour Launch

We invited some of fans, blogger friends and a few random strangers to test the new Steri Stumpie Vanilla flavour. All we told them was to meet us at a particular park bench at a specific time. This is how we proved that Vanilla is a bit more interesting than you might think…

Johnnie Walker Platinum Label launch

Johnnie Walker Platinum Label launch

In collaboration with King James RSVP and Punk we recently launched the new Johnnie Walker Platinum Label blend with a 1 bottle, Liquor Store in Melrose Arch. The store was mirrored with an online version on Facebook and a microsite. The purpose for both was to tell the story of the blend and allow consumers bid for the very first Collector’s Edition bottle to enter the country.

Our role was to engage consumers via the brands Facebook page and a supporting social media ad campaign. The activity to date has substantially grown the brands community (a rise of 16,000+ fans) and engaged 25,000+ people (through comments, likes and shares). There was also 1359 bids (way beyond expectations). The bids are still being verified but it does look like a substantial amount of money has been raised for South Africans Against Drunk Driving.

Capitec Swap Shop

We’re currently working on a project for Capitec Bank with our sister agency Atmosphere. Building on the success of last year’s Swapping Mall we’re launching a SwapShop at Rocking the Daisies. To promote we’ll be running pre-swaps online as well as livetweeting during the event. Follow the campaign on Twitter for more.

kulula tenth birthday campaign

Our tenth birthday campaign for kulula.com.

Plascon Art From Mess

A case study of our Art from Mess project for Plascon.

kulula’s official ridiculously posh new boeing launch

This is a project we worked on for kulula.com alongside a number of other King James Group companies. The original brief was to throw a VIP launch party for the new Boeing 737 800. This is what we did instead…

The Society team, as well as being involved in the concept, provided live social media coverage throughout the day (at least while the plane was on the ground).

Steri Stumpie 1 Litre Launch

This is how we promoted the launch of the new 1 litre Steri Stumpie. A number of bloggers and friends of the brand were contacted and invited to an “exclusive” launch party. And then we turned up with this giant shipping crate…

Steri Stumpie 1 litre launch party

Steri Stumpie 1 litre launch party (in a box)

We’ve just hit the road with a rather un-traditional launch party for Steri Stumpie who are bring out a (long asked for) 1 Litre bottle. It arrives in what looks like a shipping crate and transforms into a launch party for one on opening (in one of three themes including beach, space and disco). It’s being delivered to bloggers and other friends of Steri over the next few days.

Steri Stumpie 1 litre launch party