We’ve recently launched a campaign to crowdsource ideas on how banking could be improved for Capitec Bank.
Ideas are submitted via the Capitec Facebook Page and we’ve been sharing the best ones and other inspirational content through their social media channels. We’ve had 500+ so far and they range from drive through ATMs to creative uses of mobile phones to send and track money.
To help provoke ideas from the public we’ve interviewed a number of thought leaders (not necessarily from the banking industry) to get their vision for re-imagined banking.
We also took our very own reclaimed bank managers desk on a trip around South Africa to get the views of the public.
The activity is part of a broader campaign by our sister agency Atmosphere and a report pulling together the best ideas and trends will be launched later in the month.