Society recently ran a three day course at Red & Yellow on Earned Media, both in it’s social media form and through PR (thanks to some contributions from our friends in Atmosphere). The course culminated in a live project in which the students had to encourage Capetonians to make more use of their city.
We were pretty inspired by some of the responses: a movement to get people to go into the sea in Speedos; a discount for cyclists in local shops and getting local entrepreneurs to talk about why people should move from joburg work in the city, stand out as some of the highlights. Special mention has to go to Team Speedo who got their project onto DJ Fresh’s show. Looking forward to next year already!