Interactive YouTube Home Explorer for Santam

We’ve just launched our first interactive YouTube video for Santam. Using data about key claims we’ve created a narrated tour around a South African home, pointing out issues such as where to place security beams, fire safety advice and avoiding water damage to your roof. We’ve used YouTube’s annotations tool to create clickable choices of areas to explore. According to YouTube this is one of the first local projects able to use interactive features in their true view ads. For the best experience you’ll need to watch on a desktop (or other device where annotations are visible).