New Life Surprises campaign for Sanlam

We’ve just launched a new campaign for Sanlam called Life Surprises – an attempt to get South Africans to save for the inevitable rainy days we’ll all face. To illustrate that unexpected life events happen we created two web films following the story of two remarkable ladies that have dealt with unexpected illness. In collaboration with our partners in Atmosphere we’ve also carried out local research on unexpected life events and their emotional and financial impact.