We’ve recently started working with the City of Cape Town and our first campaign aims to tackle substance abuse and raise awareness of what the city is doing to try and combat it. In the first phase of the campaign we persuaded several well known Capetonians to tweet “I have a drug problem” + their experience of drug abuse in the city and how it has affected them. The message is we all are indirectly affected by drug abuse even if we don’t use drugs ourselves.
In phase 2 of the campaign we have been profiling some of the amazing people involved in dealing with the issues and allowing them to share their stories. We’re using Facebook promoted posts and Mxit to share the campaign.
This is part of a wider campaign developed by our partners in King James (if you’re in the city you can’t miss it).