We’ve just launched the latest installment of Santam’s ongoing Be Safe Out There campaign. The objective is to persuade the public to reduce risky behavior by changing their perspectives on everyday risks. In this case we want adults (and in particular parents) to look at some of their unconscious habits from a child’s perspective.
The campaign includes a survey of 7-12 year olds on awareness of risk; a microsite and a short film for YouTube which proves just how much influence we have over our children. The activity is supported with extensive social media content and ads and a PR campaign. A number of King James Group companies were involved in putting this together including Atmosphere and Punk.