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Our creative team is expanding – fancy joining it?

Society is having a growth spurt and we’re looking to hire some new creatives. We have openings for a Senior Copywriter and Senior Designer as well as a Junior – Mid-level Designer and a Copywriter. Although we specialise in social media we are looking for creatives with integrated marketing experience.

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Bookmark winners for Society and The King James Group

The King James Group had a great year at The Bookmarks, converting around 50% of our finalists into winners and taking home 9 awards in total. This makes us the second most awarded agency as a group (and Society also individually ranked 5th).

Big winners included the Sanlam’s One Rand Man  (2 Golds in Branded Content and Integrated) and Johnnie Walker Meet Your Match (3 Craft silvers and a Bronze for Microsites). Our Santam campaign “Through the eyes of a child” also picked up a Silver in Branded Content and MWEB’s Dinnercam picked up a Bronze for digital installations.

All of the awards involved a number of agencies in the group (including our sister agencies Atmosphere and Punk) which illustrates the power of having discipline specialists all working together under one roof.

Special thanks to our collaborators Narrative Truth (on the Santam award) and ThingKing (for MWEB).

For a full winners list look here.

 

New Life Surprises video for Sanlam

We’ve just launched the third video in our Life Surprises series for Sanlam. This features the owner of a well-known Cape Town restaurant.

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Things we did in 2014

It’s no exaggeration to say that 2014 has been our most successful (and busiest) year since we started in 2011. Both from a business perspective and being recognised through awards (alongside our partners in the rest of the King James Group) we took a big jump forward. We’ve had some big client wins (Sanlam and City of Cape Town being the largest) and welcomed some great new talent to the team (12 new people since the start of the year).

I thought to illustrate just what a year it’s been i’d pick out some highlights. A big thanks to the team, partners and collaborators that made all this happen.

Mama Claus decides who is naughty and nice for Burger King

Our Christmas campaign for Burger King introduces Mama Claus – a feisty South African woman who decides who is Naughty or Nice by checking out Facebook profiles. Two new limited edition burgers are being promoted by the activity a Nice burger and a Naughty burger.

We’ve invited South Africans to nominate themselves to receive a free burger on Burger King’s Facebook page - a lucky few are selected each day by Mama. Check out her video responses here.

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Midas Award wins

Society picked up some good wins at the Midas Awards along side our partners in the King James Group.

One Rand Man (Sanlam):

  • Gold Social Media
  • Gold Online Advertising
  • Gold Financial Services
  • Gold PR
  • Gold Integrated

Through The Eyes Of A Child (Santam):

  • Public Relations
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Ad of the month wins

Society alongside our partners in the King James Group picked up a few Ad Of The Month wins from the Creative Circle

  • One Rand Man (Sanlam) won 1st place in Digital and 3rd place in Experiential
  • Meet Your Match (Johnnie Walker) won 1st place in experiential

Interactive YouTube Home Explorer for Santam

We’ve just launched our first interactive YouTube video for Santam. Using data about key claims we’ve created a narrated tour around a South African home, pointing out issues such as where to place security beams, fire safety advice and avoiding water damage to your roof. We’ve used YouTube’s annotations tool to create clickable choices of areas to explore. According to YouTube this is one of the first local projects able to use interactive features in their true view ads. For the best experience you’ll need to watch on a desktop (or other device where annotations are visible).

 

New Life Surprises campaign for Sanlam

We’ve just launched a new campaign for Sanlam called Life Surprises – an attempt to get South Africans to save for the inevitable rainy days we’ll all face. To illustrate that unexpected life events happen we created two web films following the story of two remarkable ladies that have dealt with unexpected illness. In collaboration with our partners in Atmosphere we’ve also carried out local research on unexpected life events and their emotional and financial impact.

Social Media Grand Prix at the African Cristal Awards

We’re delighted to hear that the One Rand Man, a project we ran with our partners in the King James Group has picked up a number of awards at the African Cristal Awards in Morocco. As well as a Grand Prix for social media the campaign also won a Cristal (Gold basically) for Integrate Campaigns and Media.