Rimmel London SA teamed up with South Africa’s most successful YouTuber, Theodora Lee, and her bestie, Saxony, to bring SA Fashion Week to fashionistas across the country via Snapchat.
Snapchat is the next up-and-coming social media app. It is a video messaging application, that’s popular amongst teens and young adults, allowing users to instantly publish what they are doing, and viewers to watch content in real time. Its appeal lies in its candour. Snapchat revolves around real-time rather than curated content. The instant ‘rapid fire’ visuals keep viewers glued to their screens.
Brands and marketers have started to take notice of it, especially in the fashion industry, but no one has used it to its full advantage locally until now. Enter Rimmel London SA; the first brand in South Africa to live snap SA Fashion Week 2015.
All action took place on their Snapchat account: RimmelLondonSA, where followers could go on the glamorous adventure with the girls. Theo and Saxony also had exclusive access to the invitation-only Gert-Johan Coetzee show, and before the show, they revealed his highly anticipated Rimmel London inspired dress (before it hit the catwalk!)