We’ve been working with Sanlam, one of South Africa’s leading financial services companies, behind-the-scenes for a few months on a revised social media strategy. With the launch of the brand re-fresh last week we have also launched a new look and fresh approach for social media across the group.
A new Facebook page will be purely consumer focussed – with the aim of helping South Africans understand personal finance and make the most of their wealth. All major consumer focused campaigns will now run from this page.
The LinkedIn presence has been revamped and will now have regular content for those involved or commenting on Sanlam and the financial services industry. Twitter, which we have already been running for a few months, will continue to focus on primarily a media and industry audience.
There will also be a regular programme of content on Sanlam’s YouTube channel (you can also watch the first TV ad with the new positioning there).
There are also a number of campaigns with a strong social media focus launching in the near future (watch this space).