Someone in Cape Town

This is a recent anti-drugs campaign produced for the City of Cape Town targeting younger drug users.

The true story of a now recovered drug addict is told through daily Facebook posts, a YouTube Vlog and a Tumblr page documenting the recovery process in a city run programme. We used actors to recreate the story to protect the identities of those involved.

From the start we had an amazing and sometimes deeply moving response as young people in Cape Town followed the story and started to share their own.

Here are a few example posts:


My sister dropped me off at rehab on her way to work this morning and picked me up on her way home. We didn’t talk in…

Posted by Someone In Cape Town on Wednesday, April 8, 2015

At rehab in group today the councillor asked this one guy if he was a heroin addict? He said no. Then he said he just…

Posted by Someone In Cape Town on Monday, April 13, 2015




End of my first week in rehab. Feeling exhausted and shattered, but feel like maybe I can do this thing. My stomach isn’…

Posted by Someone In Cape Town on Friday, April 10, 2015