How do I build a great social media team and who should I hire?

A question I’ve asked myself personally – the Society team started as two people in 2011, it’s now twelve, so we ask this in one way or another pretty regularly. This is also a question clients wanting to build their own teams have regularly asked us.

 This is what I’ve learned, quite often the hard way. If you want a social media team that can do things professionally and at scale, this is who I recommend you hire.

 Note: for smaller teams some of these jobs may be done by the same person or by someone who also has another role in the organization. That’s fine as long as they have the skills and time to deliver good work.