Interactive Sensorium for Johnnie Walker South Africa

As part of the Meet Your Match campaign for Johnnie Walker we created an interactive flavour profiler for media and blogger briefings. The briefing is led by a whisky expert that guides them through a series of tastes, aromas and sounds to help pick the perfect Johnnie Walker blend. Choices are tracked via sensors in the Profiler and the final choice is displayed with the press of a button at the end of the experience.

It’s picking up some great press and social media coverage:

Notcot.org

Food Blog Cape Town

GQ

Mudl