In July we ran the One Rand Man project for Sanlam. It’s the first major social media campaign using the new Wealthsmiths positioning and was designed to get people to try and re-connect with their money. The core idea was simple: get someone to spend their entire salary in one rand coins and document how this changes their relationship with money.
To bring the idea to life we worked with the wider King James team to spread the story into episodes over one month (national savings month conveniently enough). Each week we would release a new video on Youtube but during the week we would give live updates from the perspective of the One Rand Man on Twitter and Instagram. The best of these posts would then be shared further on Sanlam’s core social media channels.
The responses was amazing both online and in traditional media with many major shows on TV and radio covering the campaign. What we really liked about this campaign was working in a live documentary style and figuring out how to tell different aspects of the story across different social channels.
For a full summary of the campaign visit: onerandman.sanlam.co.za
and this is what Marklives.com had to say about it.