The #walkerwager for Johnnie Walker

Last year Johnnie Walker globally launched this film featuring Jude Law. The King James Group was asked to put together a local follow-up using the Walker Wager theme.

The result was a challenge between Formula 1 legend Mika Häkkinen and local driving hero Gugu Zulu. The wager was that Gugu could not train a completely unexperienced driver to match Mika’s lap time at Kyalami.

The challenge has unfolded in a series of YouTube episodes and posts across the brand’s social media channels.

You can follow the full project here

Also follow Johnnie Walker on Facebook and Twitter.