Johnnie Walker Africa has been with us since almost day 1. We now manage communities across Nigeria, Kenya, Ethiopia, Angola, Cameroon (and other French speaking markets) and various places in between. Given that we are one of the drinks brands to really embrace social media at scale in many of the markets there are high interaction / engagement rates on most content (less local clutter on Facebook).
As well as managing ongoing content and interaction on their Facebook pages we’ve also been refreshing them to include more interaction through features on tabs. The most recent of which is this timeline – which travels through both location and time to tell the Johnnie Walker story.
As an aside the highest interaction rates have been measured around heritage posts that tell the entrepreneurial story of the founders of Johnnie Walker (one of the reasons for extending our content and including the timeline).