Last year we launched Burger King in Cape Town (which turned into one of the biggest local brand stories of the year on social media) to start this year we’re launching Jo’burg. To get the word out 2000 coded ads have been placed around Jo’burg, both physically and digitally (via banner ads, Facebook posts, Pinterest, Instagram and some friendly bloggers). The first person to take a Selfie with an ad wins a free Whopper on launch day. The response has been immense, in fact it’s been so busy we’ve had to bring in 3 additional community managers just to deal with the amount of conversation around the launch and campaign.
The launch is another great example of how almost all of the King James Group companies have come together to create a seamlessly integrated campaign.